In 2020, FSD’s major fundraising events were cancelled due to the pandemic—with the exception of Faces of Freedom: Midland, which was organized by Core Laboratories Vice President of Corporate Business Development Steve Loving. Loving, who for six years has chaired the annual sporting clays tournament in Texas to benefit FSD’s programs for veterans, made a Herculean effort to safely hold the tournament despite COVID and the downturn in the oil and gas industry, members of which have long been the event’s primary sponsors. For his outstanding leadership, dedication, and commitment to serving our nation’s veterans and furthering the mission of Freedom Service Dogs, the FSD Board of Directors presented a special award to Loving at their January meeting.
Despite significant challenges during this difficult year, Loving’s commitment to veterans experiencing post-traumatic stress disorder (PTSD), traumatic brain injury, and physical disabilities—along with his knowledge of how FSD service dogs can save lives—compelled him to work harder than ever to make Faces of Freedom: Midland a successful fundraiser for FSD. His hard work and determination paid off when the event raised $168,000 on Sept. 18, 2020. More than 240 shooters safely participated in the tournament and over 50 volunteers safely assisted throughout the day.
In 2004, Core Laboratories created the Faces of Freedom fundraiser to benefit Freedom Service Dogs. Since then, Faces of Freedom: Midland and Faces of Freedom: Denver have grossed over $2 million for FSD. Loving’s leadership and commitment to the veterans that FSD serves went above and beyond in 2020, and because of his efforts, more veterans will be matched—at no charge—with life-transforming service dogs.